BBQ 의 Five Forces Model (경쟁세력모형) 분석

목차

1.BBQ
2.Background of investigation
3. 5 forces
4.Conclusion
5.Strategy of overseas expansion

본문내용

① The nature of the franchise business, the ratio of fixed costs is low.
② Large fast food outlets like MCdonald, KFC, Tele Pizza have delivery system , but chicken delivery system does not exist. So we focus on niche market, the number of direct competitors is unlikely.
③ According to information, the growth of the industry believed that the eating culture of consumption is rising steadily in Spain
④ Because the company is franchise, The company does not bear the cost of eviction. So the eviction barriers are almost never.

<중 략>

Day 5 meals, and in the habit of eating late at night is the old nobility of Spain established habit, and these habits are currently Spain`s urban dwellers are as follows. Therefore, in Madrid with a focus on local residents of this characteristic is the main target of 5 cities, leading doctors say women and children in the family-oriented society is a city mentioned above in that it aims to target the family residence.

참고 자료

한국 외식 프랜차이즈 기업의 글로벌 경영전략에 관한 연구(강유미, 숙명여대 테크노경영대학원, 2008. 02)
중국 외식산업 프랜차이즈 시장 진출전략에 대한 연구(왕정현, 경희대 경영대학원, 2009.02)