코레일 KTX 위기관리(영어)

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<이슈및위기관리론>

코레일의 KTX탈선 위기관리대처 조사&평가 발표 PPT

목차

1. Background &Timeline
2. Objectives &Target
3. Crisis Response
4. Evaluation &Learning

본문내용

▶ Emphasis on error of employee and outsourcing employee
▶ Evade responsibility of corporate
▶ In second briefing
“국민을 안전하게 모셔야 할 책임을 다하지 못한 점에 대해서 송구스럽다”
▶ Apology through Pop-up in their homepage
▶ Compose checking team for all KTX
Derailment
▶ Make Derailment repair
▶“They are no accident”
▶ Deny the accident
Deny Strategies are more emphasize
than Rebuilding Strategies

Crisis Management Team

Technical Team
After crisis, move passenger to safety place
Figure out cause of derailment
▶ No sharing exact information internally
▶ No informing to consumer
Consumers have a lot of confusion.
- Refunding, Changing schedule

<중 략>

▶ Improve relationship with outsourcing and employee
▶ Make internal communication principle
▶ Develop Crisis manual
▶ Communication with stakeholders

Organization
Crisis Prevention

CEO
▶ Aware train crisis connected with extreme damage
▶ CEO always prepares for interview and speech

Enduring controversy
between employer and employee
Employee is important stakeholder
Must make good relationship with employee

참고 자료

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