Case study: Mercedes-Benz

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목차

a.What were the problems Mercedes-Benz was facing in 80’s and early 90’s?
b.What are the benefits and risks of strategic redirections of Mercedes-Benz?
c.Relocating production facilities to overseas may increase unemployment rate and erode the German social system. One critic argues that Mercedes-Benz’s leadership in the industry has been due in large measure to the German education system (paid by taxpayers), the German transportation and communication infrastructure, as well as by the enduring loyalty and skill of German workers. A firm which has benefitted from these public goods, he maintains, has a reciprocal obligation to the citizens of its homeland. Do you agree with this criticism? Why or why not?

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Mercedes-Benz (HBS 9-394-084)
What were the problems Mercedes-Benz was facing in 80’s and early 90’s?
The Mercedes-Benz as a global automobile company started 1886 is well known to us a byword for safety. It is based on entrepreneurship as‘The best or nothing’, has been made use of advanced strategy since the mid-1960s. It plans to specialized car business as a luxury car, thus, set the production level lower than the demand, and apply a strategy to maintain the scarcity and high price of Benz cars under the direction of Zhan president. The thing sold Auto Union to Volkswagen was also part of a sophisticated strategy at 1965. The Mercedes-Benz became Europe’s largest maker of commercial vehicles through buying Krupp Group’s commercial vehicle division and Rheinstahl-Hanomag, has expanded export with European market as the center

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