[A+]기업의사회적책임, CSR case: IKEA 사례

소개글

풍부한 사례와 논리적인 구성, 결론도출로 A+을 획득한 IKEA의 CSR 사례 우수발표자료입니다. 영문으로 작성되었습니다.

세계최대의 가구 소매업체인 IKEA가 1980년대와 1990년대에 이슈가 되었던 포름알데이드, 가구포장 폐기물처리, 다이옥신 등의 환경문제와 파키스탄의 아동노동력 착취문제에 대해 어떻게 능동적이고 전략적으로 잘 대처하여 오늘날 CSR leading company가 되었는지 구체적으로 잘 나타내주는 우수 발표자료입니다.

여러분의 발표자료나 리포트를 작성하실 때 도움되시기 바랍니다.

목차

1. Current Trends
2. Company Review: IKEA
3. IKEA’s Problems
4. IKEA’s Reactions
5. Stakeholders’ Responds
6. Implications

본문내용

What is Fair Trade, and Why?
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards.
* Main areas: coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.
e.g. Honey Price) Fair Trade (+50%) > Organic(+20%) > Others
Heroes of our time (Think Coffee)
Consumer to choose honey

<중 략>

Somewhat positive from Customers
Unfavorable: 5.4% / The more exposed to IKEA’s CSR initiative, the more positive (The importance of communication)
Boycott if bad CSR: 40.6% / No significant relationship between appreciation to Ikea ’s CSR and purchasing behavior
Positive from Employees
Education of all employees in CSR issues and specialist CSR competence for managers
Attraction and retention of Employees
Neutral from NGO
Good and example for other companies
Regards ‘IKEA’ reacting more than acting when it comes to CSR
Commitment: Too slow in implementation
Communication: Lack of Transparency

참고 자료

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