[영어자료] 한국 시장내 기업의 공공 관계 (Public Relationship in Korea, PR in Korea)

소개글

한국 시장의 특성을 파악하고 이에 대한 PR전략을 제시한 레포트입니다
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목차

1.1 Introduction –Public Relations in Korea

2.1 Obstacles & Challenges - The internet
2.2 Obstacles & Challenges - Rich- poor gap

3.1 Case study - Samsung
3.2 Case stury - SK Telecom’s PR Campaign advertisement

4.1 Conclusion

본문내용

Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations provide an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication
Above is the general definition of Public Relations. However, it may take different and unique forms in different cultures.

<중 략>

The advertisement was open to the public through their website(Nate.com) first. And after the advertisement was open to the public, the advertisement spread out very fast through the internet and became very popular. This PR campaign advertisement gave the public a very positive image of SK Telecom. Many Korean people thought the rhyme (End and Send) was very creative and the greedy image they used to have has made improvements.

참고 자료

-Definition of Public Relations
http://en.wikipedia.org/wiki/Public_relations
-Samsung introduction
http://en.wikipedia.org/wiki/Samsung
-SK Telecom introduction
http://en.wikipedia.org/wiki/SK_Telecom