[영문판]애플vs소니 비교분석,애플과소비마케팅전략,애플경영전략,소니경영전략

소개글

[영문판]애플vs소니 비교분석,애플과소비마케팅전략,애플경영전략,소니경영전략

목차

Overview

Industrial History

Why did Sony lose to Apple?

Conclusion

Implication

본문내용

Sony will create ubiquitous network in which every kinds of digital equipments and contents connected(Nov, 2001)
Mac will be the digital hub that contains all kinds of digital equipments and leads to digital life(Jan, 2001)

1. Walkman & Sony music
Sony: released digital music player earlier than Sony
has manufacturing technology of portable music device

Apple: didn’t have technology of portable music device and label

2. CoCoon Project
Memory stick is separately standardized storage medium for other Sony products.

3. Sony Life & Blu-ray

참고 자료

[2015 일본 대예측] by 노무라종합연구소(2009)
[삼성 vs. 소니] by 장세진(2011)
[꿈의 가전, 홈네트워크 경쟁]
by 김남중 (국민일보)(2002.09.19)
[위기의 소니 왕군, 하워드 스트링거 구세주될까]
by 이의원 (아시아경제)(2005.05.24)