[영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략
- 최초 등록일
- 2012.10.17
- 최종 저작일
- 2012.10
- 29페이지/ MS 파워포인트
- 가격 3,000원
소개글
[영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략
목차
1. Introduction
2. CEO’s Lecture & Interview
3. 4Ps
4. SWOT analysis
5. Suggestions
본문내용
Interviews with the Keun-ho Kang,
CEO of Delmonte Korea.
What is Delmont’s differentiation strategies to compete with several international firms producing fruits such as Dole, Sunkist, Zespri?
* Marketing strategies to enhance brand awareness.
* Providing various and high quality fruits products.
* Advanced transport system.
Domestic imported fruits(banana and orange) production is increasing. How do you think Delmonte will be affected by this situation?
*Domestic imported fruits production need a lot of money and is insufficient to meet the domestic demands.
Interviews with the Keun-ho Kang,
CEO of Delmonte Korea.
The market shares in East Asia has declined since 2002, What is the casue Delmonte predicted and analyzed?
*Banana production in the Philippines is decreasing
whereas banana production in Middle East is increasing.
*Securement and cultivation of banana plantations was delayed temporally.
참고 자료
없음