더마화이트,더마화이트마케팅,더마화이트분석,더마화이트전략,화장품마케팅,화장품시장,영문화장품마케팅,영문마케팅,영어마케팅
- 최초 등록일
- 2012.09.04
- 최종 저작일
- 2012.09
- 24페이지/
MS 파워포인트
- 가격 3,000원
소개글
더마화이트,더마화이트마케팅,더마화이트분석,더마화이트전략,화장품마케팅,화장품시장,영문화장품마케팅,영문마케팅,영어마케팅
목차
Introduction
- Selection motives & executive summary
Company & Product Background
Market analysis
- Customer analysis, Marketing Mix
- Competitor analysis
SWOT analysis
Understand Problems and Set up a goals
- Marketing strategy problems
- BCG models & STP(Segmentation, Targeting, Positioning)
Marketing goals
Conclusion
Marketing strategies & Alternatives
(New Marketing Mix)
본문내용
Company & Product
현대약품, market-oriented research & development company. Typical products is ‘미에로화이바’, ‘마이녹실’, ‘더마화이트’
DermarWhite
selected by our team is
Melasma treatment medicine.
6
What is Melasma?
Melasma is irregular size of brown spot`s skin ailment.
Usually 30s and 40s women who have experience child birth or old women.
Racially it has more appeared in Yellow race than White race.
<중 략>
Customers have little awareness of kinds of melasma and treatment method, Specially Brand image also.
So 더마화이트 정 should focus on the
Preemptive marketing.
From now on 더마화이트 정 should point on
building up the customer awareness and
increasing a brand likability through
variable promotions & advertising.
Marketing goals
참고 자료
없음
