블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅

소개글

블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅

목차

Intro
Why BLUE CLUB failed ?
1 . SERVICE
1) Self-Shampoo System
2) CRM
3) TRADE-OFF
2. PUBLIC RELATIONSHIP
3. FRANCHISEE MAMAGEMENT
1) STANDARDIZATION OF HAIRSTYLE
2) STANDARD OF FRANCHISEE
Solution
1. Original Blue Club
2. Blue Club Premium
1) Skill variety
2) Reservation & Customer choice
3) PRICE
4) CRM
5) PROMOTION

본문내용

PROBLEM 3. FRANCHISEE MAMAGEMENT

1) STANDARDIZATION OF HAIRSTYLE

PROBLEM 3. FRANCHISEE MAMAGEMENT

1) STANDARDIZATION OF HAIRSTYLE
But
It is impossible to standardize the hair of people

PROBLEM 3. FRANCHISEE MAMAGEMENT

1) STANDARDIZATION OF HAIRSTYLE

PROBLEM 3. FRANCHISEE MAMAGEMENT

1) STANDARDIZATION OF HAIRSTYLE
Consumers’ concept of standardization of blue club

PROBLEM 3. FRANCHISEE MAMAGEMENT

1) STANDARDIZATION OF HAIRSTYLE

2) STANDARD OF FRANCHISEE

There is no standard of qualification except for money
PROBLEM 3. FRANCHISEE MAMAGEMENT


Upgrade Standard Qualification
Solution 1. Original Blue Club

(1) Check if he or she has working experience as hair designer
(2) 선허가 후교육 X
선교육 후허가 O


Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together
Solution 1. Original Blue Club


Operating
Shop-owner Council
Research New Hair design
Teach sales know-how
Select the best store
Solution 1. Original Blue Club

참고 자료

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