루 거스너 와 IBM부활의 신화,IBM,IBM부활,IBM분석,IBM기업분석,루거스너,IBM영문판
- 최초 등록일
- 2012.08.27
- 최종 저작일
- 2012.08
- 25페이지/
MS 파워포인트
- 가격 3,000원
소개글
루 거스너 와 IBM부활의 신화,IBM,IBM부활,IBM분석,IBM기업분석,루거스너,IBM영문판
목차
1. Introduction of the Book
2. Reason & Purpose of choosing the book
3. What the IBM is
4. Crisis & Strategies to overcome it
5. Strategies for Globalization
6. Strategies to overcome risks
7. Localization strategy
8. Direction for Sustainable Development
9. Discussion
본문내용
Over 90% of the U.S. government organizations use
hardware and software of IBM
Developed ‘FORTRAN(Formula translation), ‘Memory semiconductor D RAM’ , ‘High temperature superconductor’, ‘Extremely sensitive microscope’
Obtain 3,000 patents a year on average, No.1 for 15 years in a row
Produced 5 Nobel prize winners from the Watson Research Center
Ranked No.1 among the most honored computer companies for businesses
(By Fortune Magazine in 2004)
<중 략>
Focus more on principles
Be quick to market changes
Quantity Value on ethics responsibilities
4. Hire new employees that are active solving problems
5. Leads establishing strategies for CEO,
Implementing it for employees
6. Prompt business process
7. Separate bureaucracies from problem solving
8. Briefing terminologies with paraphrased words for CEO
<중 략>
Taking over Sears ⇒ Strengthen network industry
⇒ Founded as IBM Global Network
Buying out Lotus leading collaboration with knowledge management
Buying out Tivoli leading developing system management
competitiveness
Buying out the top software development company Rational strengthening its position as a integrated e-business solution company
참고 자료
없음
