ibm,영문,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.08.23
- 최종 저작일
- 2012.08
- 9페이지/ MS 파워포인트
- 가격 1,000원
소개글
ibm,영문,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차
Part 1. IBM
Part 2. Cooperative strategy of IBM
Part 3. Conclusion
본문내용
IBM’s 350,000-plus employees design, manufacturer, sell, and service advanced information technologies such as computer systems, storage systems, software, and microelectronic.
International Developments
Mergers and Acquisitions
Cooperative strategies
By cooperating with other companies, IBM is able to leverage its core competences to grow and improve its performance.
Cooperative strategy of IBM
Cooperative strategy
IBM finds itself working with a variety of firms in order to deliver products and services.
However
IBM has specific performance-related objectives it wants to accomplish as it engages in an array of cooperative arrangements.
Some of the firm’s cooperative relationships are with competitors.
참고 자료
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