도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.18
- 최종 저작일
- 2012.06
- 32페이지/
MS 파워포인트
- 가격 3,000원
소개글
TOYOTA)1IntroductionCrisisLeadershipContents2About TOyota3Crisis of Toyota InnovationAbout ToyotaFull name : Toyota Motor CorporationOrigin: JapanPosition- World`s largest automobile maker- One of the largest conglomerates in the world45Crisis of Toyota InnovationAbout ToyotaGrowth History1933 Established1935 - First vehicle built1957 - First passenger car1972 - 10 million vehicles1999 - 100 million vehicles2003 - 6.78 million vehicles → World’s No. 22006 - 8.808 million vehicles → World`s No.16Crisis of Toyota InnovationAbout Toyota7Innovationrisis of Toyota About ToyotaStrength:Global organizationHigh financial strengthExcellent penetration
목차
Introduction
Innovation & Leadership
Crisis
본문내용
Growth History
1933 – Established
1935 - First vehicle built
1957 - First passenger car
1972 - 10 million vehicles
1999 - 100 million vehicles
2003 - 6.78 million vehicles → World’s No. 2
2006 - 8.808 million vehicles → World`s No.1
SWOT
Strength:
Global organization
High financial strength
Excellent penetration
Weakness:
A foreign importer
Production capacity
Opportunities:
Innovation
Global expansion
Threats:
Continued Shifts
Changing demographics
Rising oil prices
참고 자료
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