자동차시장,인도시장친출,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
- 최초 등록일
- 2012.06.18
- 최종 저작일
- 2012.06
- 20페이지/
MS 파워포인트
- 가격 3,000원
소개글
자동차시장,인도시장친출,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
목차
1. Background Knowledge of India
2. 4P Mix
3. SWOT Analysis
4. Prospect & Work to Do
본문내용
First, let’s have a brief look at the contents of this presentation.
We’re going to start with the background knowledge of India,
Followed by 4P mix and SWOT Analysis.
And in the end, we will tell you about the prospect and what Hyundai might need to do in the future.
<중 략>
And how about the Indian Car Market?
Well, as of today, the Indian Car Market is still relatively small, and
Less than 1% of the Indian population owns a car.
As of now, there are more cars in Mexico or Thailand than in India.
But we have to consider the fact that more than 50% of the population is less than 25 years of age.
This new generation is showing consumption-oriented behavior as well as increasing purchasing power.
The number of new generation, together with the large size of the middle class,
create a car market potential that, according to Ernst & Young, will expand 500% until 2015.
<중 략>
- Ernst & Young : Car sales volume will double in 5 years (880,000 to 1,600,000)
- India : 2nd in population, 7th biggest nation. But number of car is smaller than Mexico or Thailand. It shows India has huge potential to grow big market
참고 자료
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