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ALTIC FREIGHT FOWARDINGCOMPANY CONTENTSSummary of ALTIC INTERNATIONALAnswer to the case study questionsRecommendationA SUMMARY OF ALTIC INTERNATIONAL1. Company ProfileEuropean freight forwarding and logistics management organizationAfter the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operationsNow ALTIC is organized into three regions: Europe, America and Asia-Pacific2. Supply chain managementA Third Party Logistics(3PL) provider- Performs outsourced logistics tasksA move to a Supply Chain Management (SCM) role- Requires much closer links- Needs to develop information systems- Opportunities for service differentiationSUMMARY OF ALTIC INTERNATIONAL3. Generic CapabilitiesRequired for the change from a 3PL role to that of an SCM providerALTIC developed a list of 12 behavioral capabilities and provided guidance to managers4. Cross-cultural IssuesExpatriate managers continued to be posted across the Asia-Pacific regionA considerable movement of Regional Headquarters staff

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Summary of ALTIC INTERNATIONAL

Explanation of main concepts & Answer to the case study questions

Recommendation

Q&A

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1. Company Profile
European freight forwarding and logistics management organization
After the company added a logistic management team in 1980s, the logistics management has became an important part of the company’s operations
Now ALTIC is organized into three regions: Europe, America and Asia-Pacific

2. Supply chain management
A Third Party Logistics(3PL) provider

- Performs outsourced logistics tasks
A move to a Supply Chain Management (SCM) role

- Requires much closer links
- Needs to develop information systems
- Opportunities for service differentiation
SUMMARY OF ALTIC INTERNATIONAL

3. Generic Capabilities
Required for the change from a 3PL role to that of an SCM provider
ALTIC developed a list of 12 behavioral capabilities and provided guidance to managers
4. Cross-cultural Issues
Expatriate managers continued to be posted across the Asia-Pacific region
A considerable movement of Regional Headquarters staff
A cross-cultural management training
SUMMARY OF ALTIC INTERNATIONAL

CASE STUDY QUESTION 1
What should the aim of Generic capability development policy be?
What would be the advantages and disadvantages of such a policy?

MAIN CONCEPTS
3PL(3rd Party Logistics)
Supply Chain management
Generic capability

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