서비스패키지 빌리지볼보사례 수정본

소개글

빌리지볼보의 서비스패키지 분석입니다.

목차

1. Supporting facility
2. Facilitating goods
3. Information
4. Service experience

본문내용

4. Service experience

(1) Explicit services

- mechanic may take a short test drive with the client to be certain that both understand the area of concern.
- After the mechanic has made a preliminary diagnosis, the service manager gives the vehicle owner an estimate of the cost and the approximate time when the repair will be completed if no unexpected problems arise.
- A shuttle service two or three times a day is being considered, because the owners think their suburban location may deter some clients.
- The waiting room is equipped with a television set, comfortable chairs, coffee, a soft-drink vending machine, magazines, and the local newspaper. This facility is used almost exclusively by clients who come during the "drop-in" times for quick, routine jobs such as tune-ups and buyer checks of used cars.

참고 자료

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