참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,
- 최초 등록일
- 2012.04.27
- 최종 저작일
- 2012.04
- 30페이지/ MS 파워포인트
- 가격 3,000원
소개글
Chum churum Marketing strategyEnvironment analysis‘Soju War’Thekey is Trend of lowering alcoholAlcohol degree2006 Februrary DusanliquorChum churum LaunchAugust Chamisul Fresh Launch to increasethe market share of weaken soju2007~2009 Chum churum VS Chamisul >2009 july , Chum churum Cool Launch Starting to couterattack to increase the market share of weaken soju2010 December Jinro thankyou soju LaunchCompetitor analysis‘Chamisul original24.8%’ ‘Chamisul fresh 23.9%’Exclusive Market share No.1
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본문내용
Competitor analysis
‘Chamisul original24.8%’
‘?Chamisul fresh 23.9%’
Exclusive Market share No.1
Competitor analysis
Why
“Chamisul”
Is the leader
In the
soju market?
1. Market leader
2. Variable generation
3. Strong distribution
Competitor analysis
High degree
Low degree
Young
Old
Positioning map
Company analysis
Lotte Liquor’s Soju ‘Chumchurum’
No.2 Soju’s Innovators
1. Leder of developing low degree soju
Soju’s
Innovators “Chum Churum”
2. Targeting working young women
Company analysis
Company analysis
High degree
Low degree
Young
Old
Positioning map
참이슬
처음처럼
Sales of Chumchurum
Company analysis
⊙acquisition
Continuously increasing market share
참고 자료
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