마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,항공사

소개글

All about SouthwestOutlineOutlineThe firm IntroductionSecrets for successFacing ProblemsSuggestions4P/ BCG Analysis1254① Relativelyhappy workforce② Aggressivefuel hedging③ Point-to-Point system④ ConsistentAircrafts⑤ Simple Services31. The firm Introduction1. The firm Introduction1. The firm Introduction1. The firm IntroductionBoeing 7371. The firm Introduction1. The firm IntroductionThe company’s founding storySymbol of Southwest Founder Herbert D. Kelleher② Aggressive Fuel Hedging① A Relatively Happy Workforce③ Point-to-Point System ④ Consistent Aircrafts ⑤ Simple ServicesSouthwest airlines’ secrets for success2. Secrets for success2. Secrets for success① A Relatively Happy WorkforceEnjoy work environmentSouthwest airlines’ labor structure

목차

The firm Introduction
Secrets for success
4P/ BCG Analysis
Facing Problems
Suggestions

본문내용

1. The firm Introduction

1. The firm Introduction
Boeing 737

1. The firm Introduction
The company’s founding story
Symbol of Southwest
Founder Herbert D. Kelleher

2. Secrets for success

① A Relatively Happy Workforce
Enjoy work environment
Southwest airlines’ labor structure
Happy
Workforce
Fuel
Hedging
Point-
to-Point
Consistent Aircrafts
Simple
Services

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