Hyundai credit card

소개글

ContentsHyundai credit cardProfileCompany profileMilestone2001. Participation credit card industry by acquisition Diners Club2003.5 Launching M card2005.2 Launching Black card(VVIP)2005.8 Strategic Partnership withGE capital2006~2008NSCI rank 1Hyundai Credit cardRevenue▲KRW 520 bn (2010 1Q)Operating income▲KRW 92 bn (2010 1Q)Net income▲KRW 69 bn(2010 1Q)Company ProfileProducts Change the ruleBy alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.ProductPrior Occupation of VVIPMost exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.Theblack Hyundai card “M”Diners

목차

Company profile
Targeting
Loyalty program
Q & A

본문내용

Hyundai
Credit card
Revenue
▲KRW 520 bn
(2010 1Q)
Operating income
▲KRW 92 bn
(2010 1Q)
Net income
▲KRW 69 bn
(2010 1Q)
Company Profile

Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP
Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.

Ranking
Ranking
Market Share by customer Purchasing
2003.
Samsung: 17.15%
Hyundai: 4.1%
2009.
Samsung: 10.7%
Hyundai: 10.9%

참고 자료

없음