스타벅스
- 최초 등록일
- 2012.03.21
- 최종 저작일
- 2012.03
- 37페이지/ MS 파워포인트
- 가격 3,000원
소개글
스타벅스
목차
1. Basic Information of STARBUCKS
2. HR Practices
3. Application to the Hospitality Industry
4. Conclusion
본문내용
1. Basic Information of STARBUCKS2. HR Practices3. Application to the Hospitality Industry4. ConclusionChapter 1. Basic Information of STARBUCKSInternational coffee and coffeehouse chain based in Seattle. The first Starbucks was opened in 1971 by three partners.Employees : 128,898 (2009)Revenue : US$ 9.77 Billion (2009)STARBUCKS COFFEE COMPANYMission StatementProviding the best coffee experience to the customer.Coffee experiencey best quality coffee but also something that customers can get with coffee. SWOT AnalysisSWOTBrand powerExcellent personnelmanagementThe best quality coffee High priceCrowded storesMany competitorsUse of disposable products Downsizing of instantcoffee market Increase demands for takeout coffeeIncrease low pricedtake out coffee storesUnstable coffee beanpriceLow barriers to entryService PhilosophyCustomer-Focused Service Mind JUST SAY YESoppositions and trying to say yesLSC CYCLELeadership, Serviceman, Customer POUR YOUR HEART INTO ITThe Leadership of Starbucks CEO, Howard Schultz Servant Leadership Achieving results for their organizations by giving priority attention to the needs of their colleagues and those they serve.Delegation of authorityCoaching ManagementCoaching ManagementCoaching managers have to differently approach each of employees.They understand accurate facts using cautious expression. Also theyce between compliment and critic and they have to maintain suitable voice. They have to do feedback with employees. Chapter 2. HR PracticeGrowth Engines of Starbucks : 3C Man3C ManCoffee Man
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