Mykon’s Dilemma 요약 분석
- 최초 등록일
- 2012.02.07
- 최종 저작일
- 2011.02
- 4페이지/ MS 워드
- 가격 3,000원
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Mykon’s Dilemma를 읽고 쓴 요약 분석 자료입니다.
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Among many ethical problems what I had in my career and experiences, the most difficult decision wass the case which mixed up with public and private matters. Actually, the main goal of business is gaining profits and sharing that with shareholders or investors. However, sometimes a CEO hesitates their decision about business due to the reason that there is no clear definition about the public goods.
In given case, Jack Spratt invented medicines, but faced with a big problem. In fact, his invention was great and diverse to reward many things through his achievment, because it can save many lives in the world. But, in order to get more public goods, we should know the best way for Jack Spratt?
(1) Public goods
In recent years, many companies have changed their main goals from the shareholders to customers. That means companies step by step have focused on the customers, in other words companies have tried to move peoples’ mind. For example, many automakers such as Toyota, GM and Hyundai have tried to make environment friendly cars like hybrid products. Whenever they released advertisements in papers, TV and streets, they said they want clearer and better life in earth not only for all people, but also for their offspring.
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