Cultural Management&Cultural Marketing(문화경영과 문화마케팅)

소개글

문화 경영과 문화 마케팅에 관련된 영문판 레포트입니다. 문화 경영 부분에선 특히 중소기업에 포커스를 맞추었습니다.

목차

▷ Introduction
- Motive of selecting the subject
- What is Culture Management&Culture marketing?
▷ Main Subject
- Culture Management
1. Culture Management`s effect
1.1 Effect in marketing
1.2 Effect in training employees and organization culture
1.3 Social Contribution Effect
2 Culture Management in Medium and Small management
2.1 The need of introducing culture management to medium and small management.
2.2. Examples of succeeded small and medium enterprises
⟶ Simone`s case
⟶ Sigong Tech`s case
- Culture Marketing
1. Seven rules of culture marketing & Examples
1.1 Combine the goods and skill
1.2 Procure the enthusiastic clients
1.3 Satisfy the Internal clients
1.4 Analyze the lifestyle
1.5 Create a brand
1.6 Differentiate in Long-Term Vision
1.7 Be a Culture CEO
▷ Conclusion

본문내용

▷ Introduction

1. Motive of selecting the subject
Recently, not only the quality and price can dominate the market, but also the brand`s value and creative business method can attract consumers. Of course it is emphasized through many decades, but It is impossible for me to overstate its importance much. Today, there are many kinds of creative method to attract people. Among others, culture business and culture marketing are one of the most efficient and popular method.

2. What is Culture business & Culture marekting?
Culture business is the activity which business uses culture and art part to elevate corporate value. So, it is the strategy to influence the growing creative employees, making creative organizational culture, and making the image of desirable culture business. It can be explained and divided into three parts.
First, it is the strategy to promote the production of better goods and services....

참고 자료

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