[마케팅]【A+】화장품 판매(Cosmetic Market) 분석

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목차

I. Briefs on Cosmetic Market in General 1

II. Briefs on Cosmetic Market in Pharmacy 5

III. Marketing Plan of
A. Sales Objective for First 3 Introductory Years 10
B. Marketing Plan 11
B-1. Flow Chart 11
B-2. Target 12
B-3. Package 12
B-4. Sales strategies 13
B-5. Pricing Strategies 13
B-6. Promotion Strategies 14

본문내용

Ⅰ. Briefs on Cosmetic Market in General
A. Market Size
A-1. Production Size
- Value in 1998 : About 2,400 Bil. Korean Won (Growth rate 1998/1997 : -12.7% )
- Minus growth due to IMF effects in 1998, but growth of total market, specially high-priced products, is
expected to increase in 1999.
2,732
2,385
-12.7%
1,366
1,282
-6.1%
‘97 ‘98
‘97 ‘98
Value (Bil. Korean Won)
Quantity (Mil.Bottle)
A-2. Current Situation of Production, Import & Export
- Mean G/R of domestic production which showed a 12% increase yearly was shrunk after IMF,
but it is likely to be restored in 1999
- Import value in 1999 is expected to be enlarged more than that of 1996.

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