CB-final

소개글

마케팅 영어발표

목차

Introduction

SWOT Analysis

Target market selection

Marketing mix strategy

본문내용

WAL ★ MART
Wal-Mart Stores is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores.
Germany
South Korea
Successful
Unsuccessful
History
In 1962, Walton opened the first Wal-Mart Discount store
Sam’s Club open
Entering overseas
In 2005, It was forced to pull out of Korea
In 2010, It was the world’s largest public corporation
SWOT - Strength
Strength
Wal mart is a powerful retail brand.
Wal-mart has experienced global expansion.
The company has a core competence involving its use of information technology to support its international logistics system.
For example its purchase of the United Kingdom based retailer ASDA
A focused strategy is in place for human resource management and development.

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