본문내용- Consumers point of view and the strategy -
1.QUALITY- Generally speaking, Consumers think the quality of the merchandise is so important. because it is related to the aim of buying goods. Let's bring the real example. I bought eyeliner made by DODO company, but it was so crude. I wanted the clear black line of eye. So I want to buy another one, and I bought one made by LacVert. It was so wonderful and I am still using the eyeliner. After that, I come to love most of all products -powder, lipstick, make-up-base- made by LacVert. This story tells us that the quality of merchandise determine the grade of each company and it brings good effect to good grade one, while bad effect to bad grade one.
2.utility- I bought so cute T-shirt produced by free size. After I came back home, I tried to put on the T-shirt but it was too small to be fit me. and I presented the one to my younger brother. I was so depressed because I wanted to put on the T-shirt very much. If the utility is not satisfied, it is useless for consumer to buy any goods.
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