British Airways market report

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British Airways market report

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Introduction
s of micro environment will also be described regarding competitors, customer, supplier, distributors and stakeholders. Finally, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and strategic recommendations will be illustrated.
Company overview
British Airways (BA) can trace its origins back to the birth of civil aviation, and the launch, in 1919, by Aircraft Transport and Travel Limited of the world`s first daily international scheduled air service flown by a de Havilland DH4A biplane between London and Paris. that, BA has developed to the UK’s leading airline company and one of the biggest airline companies in the world. BA is using London Heathrow airport (LHR) as main hub, although it has also bases at London Gatwick airport (LGW) and Manchester airport (MAN). (British Airways, 2010)

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