마케팅리서치 발표자료_영문

소개글

1. What is Marketing Research?
the function which links the consumer, customer, and public to the market through information..

목차

1. What is Marketing Research?
2. Marketing Research of three Functional Roles
3. Marketing Research Process
4. Summary about Marketing Research.

본문내용

Marketing research is the function which links the consumer,
customer, and public to the market through information.

Marketing research`s sphere of activity is expanding from the volume of sales and analysis of market share to social values and national policies.

The marketing research process consists of
purpose of research proposal, creating the research design, collecting data,interpretation of conclusions and presenting results.

The marketing research process is designed with the purpose of providing information which can be useful in all its stages to client organizations in their decision-making about their markets.

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