현대자동차 기업분석 swot 및 가치사슬, 경영전략 완전 분석(영문)
- 최초 등록일
- 2010.08.04
- 최종 저작일
- 2010.07
- 53페이지/
MS 파워포인트
- 가격 4,000원
소개글
현대 자동차에 대해서 2010년 기준 최신자료를 이용해 작성한 기업분석입니다.
가치사슬, swot, 핵심역량 등 모든 기업분석 틀을 이용해 현대자동차를 분석했습니다.
목차
Ⅰ. Introduce
Ⅱ. External Analysis
Ⅲ. Internal Analysis
Ⅳ. Business Level Strategy
Ⅴ. Corporate Level Strategy
Ⅵ. Global Strategy
Ⅶ. Organization
Ⅷ. Competitive Advantage (Core Competence)
Ⅸ. Conclusion
본문내용
1. Introduce
Chairman : Jung Mong-Gu
Founded : 1967. 12. 29
Mission statement : Diligence, Thrift, Affection
Object : By our hand and technology, We make the best car in the world
Capital Stock : $ 3,26 billion
Market Capitalization : $29.3 billion (2010. Feb)
Employees : 47,000 / World’s 5th largest car company in 2009
2. Major history of the company
1967 – HMC was founded
76 – First car “Pony” was exported first.
84 – Over 500 thousands “Pony” had been produced.
90 – Second and third factory was built
91 – Korea’s first independent engine and transmission.
98 – The acquisition of Kia motor company (Acquired a 51% stake)
– Hyundai Motor India (2nd largest in 2009)
2000 – Separated from Hyundai Group
04 – Enter into China in conjunction with Beijing motors.
(The 4th largest in car maker in 2010)
09 – The North American Car of the Year “Genesis”
참고 자료
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