[영문리포트/서평] 나오미클레인의 노로고(NO Logo)_ 요약 및 서평

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1. No Logo: A Brief Summary

2. Discussion of Questions
(1)Is Naomi Klein guilty of that which she criticises, namely brand building?
(2)Has `No Logo` become a brand name? Is this a good thing?
(3) Why do you think the book No Logo has become as popular as it has?
(4) Do you think people really listen to all the criticism surrounding brands? Or do they simply carry on as normal?

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본문내용

1. No Logo: A Brief Summary

In this world where the corporations do ‘marketing’ rather than simple activity of ‘sales’, they make something that is much more than just ‘products’; they build their ‘brands.’ Brands stand on every parts of our lives; it became so usual to drink Coke-Cola, wear Nike shoes and go to McDonald’s from anywhere in the world. While these brands are easily taken for granted by customers without much consideration, Naomi Klein – as an ambitious journalist and an advocate of anti-corporate activism – reveals the dark secrets kept under the dazzling logos.

Brands started from the time when the emergence of products was itself advertisement. However, as time went on, advertisements started to focus on showing more of the ideal images that people want than the products; they branded lifestyles, dreams and values; rather than shoes, watches, and computers. The grand evolution of brands contributed to its expansion, and eventually, it obtained ubiquity. Every possible venue in a town-centre has

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