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목차

1. Definition of a global leader
2. Corporate Ethics of Anita Roddick
3. Problem facing Bodyshop
4. Our conclusion

본문내용

OUR CONCLUSION
Consumers care about the ethical aspects of a product
Business should never just be about the “bottom line”

Importance of Flexibility and Business Knowledge
Many faces of business and culture
Importance of shareholders
Importance of strategy
Businessmen are not ‘dinosaurs in pinstripe’
Overall…
Anita Roddick’s eccentric and radical ways of business paved a way for new social awareness, and redefined corporate responsibility
The global social responsibility movement is as powerful as it is today because of Anita Roddick


Overall…
Anita Roddick’s eccentric and radical ways of business paved a way for new social awareness, and redefined corporate responsibility
The global social responsibility movement is as powerful as it is today because of Anita Roddick

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