[국제경영학] (주)대상의 아지노모토 대응전략 (영문)

등록일 2002.05.13 한글 (hwp) | 3페이지 | 무료

목차

Ⅰ. Core Competence

Ⅱ. SWOT analysis
1. detail analysis

Ⅲ. Market Analysis
1. China market
2. India market

Ⅳ. Competitive Strategy
1. China Market
2. India market

본문내용

1. detail analysis
1) Strength
(주) 대상 has stable business in Korea through the steady efforts of reconstructuring. Also it is a point of time to globalize due to no more possibility of market growth in Korea.
Although (주) 대상 doesn't have high market share in international market, there are possibilities to succeed through it's own brand and market development.
2) Opportunities
The growth of seasoning market in Asia is the most apparent.
Data of consumption increase in Asian market accoring to the development of economy is distinguishable
The expectation of success in another Asian market except Indonesia is high due to the success in Indonesian market.
⇒ It is the time for 대상 to enter the new Asian opportunity market through good use of its aparrent strength

참고 자료

아시아기업과 신흥세계시장 이장로, 신만수 공저
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