빅토리아 시크릿 브랜드조사 (Victoria`s secret)

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빅토리아 시크릿 브랜드 조사 ppt 영문판 입니다.
많이 받아가세요 ^ ^

목차

1.Introduction of Victoria’s secret
2.Product line
3.Victoria’s secret Marketing
4.Brand Repositioning
5.Victoria’s secret fashion show
6.Victoria`s Secret Angels

본문내용

History of
Victoria’s secret
1977 Roy Raymond established Victoria’s Secret
(mail-order catalog)
1982 Roy Raymond sold the company to The Limited
1990s Began to use supermodels in its advertising and fashion shows
Victoria’s Secret had become the largest American lingerie retailer
(yopping on one billion dollars)
Bras, panties
Sleep, lounge
women’s Clothing
Shoes
Swim
Beauty
Product line
Various style
Target line
Bras
Push-up
Full coverage
multy-way
Demi cup
Sleep wears
pajamas
pshirts,
Nighties
Panty
Shoes
boots
Knee
high
Mid
Calf
Ankle
Booties
sneakers
plats
pumps
Style of swim
Bikini
Tankini
One-piece
Cover-up
Victoria’s secret Marketing
The first burial: Stanford Shopping Center.
A comfortable interior shop for Male shoppers .
Through catalog orders, purchase
illion
(U.S 2007 )
Brand Repositioning
1990, Sexy concept’s aggressive marketing.

참고 자료

Wikipedia : http://en.wikipedia.org/
Victoria’s secret Homepage :
http://www.victoriassecret.com/