KT&G 사례분석

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KT&G가 어떤 길을 걸어왔고

현재 KT&G가 있기까지 어떤 과정을 거쳐서 현재가 되었는지에 대해 분석하였습니다.

목차

Introduce KT&G
History of KT&G
About KT&G CEO
Business Area
Major Financial Indeces
Condensed Balance Sheet
Condensed Income Statement

KT&G의 위기와 전략적 인식
민영화
다각화

전략적 근본 혁신
Mission (사명)
Value (가치)
Vision (비전)

본문내용

1899. 08 궁내성(宮內府) 내장원(內藏院) 삼정(三政) Department installation
1948. 11 The Monopoly Bureau to reorganize
Ginseng Public Corporation was founded
1992. 12 Received a prize that was great in publicity economic policy by the Economic Planning Board
orea Ginseng Corporation
1999.05 Promulgated · Enacted 「the Customer`s Charter」 for customer satisfaction
1999.10 Listed the Korea Stock Exchange
1999.12 Selected information-oriented top companies by the Ministry of Information and Communication
G (1)
and Listed the Luxemburgian Stock Exchange
2002.10 Privatization of stock amount of shares were sold totally
2002.12 By G Company and stock acquired restriction became abolished
2006.11 By exporting $300 million they won a prize
2008.06 Opened by Korea Corporate Governance Corporation Improvement Center, Corporate Governance Honored Company was selected
2008.11 By exporting $400 million they won a prize
G CEO
His name is Kwak Young-kyoon.
G.
His company purpose is to increase value for our shareholders through sustained growth. The keyword is "Steady growth" that is described by KwakG.
G is constantly accelerating all of part, like the sales, operating profit.
Cigarette Business
D, brands and marketing etc., will be actively purshued to achieve both quantitative and qualitative growth in the overseas business
Businessrea (1)
Health Functional Food Business
A activities etc. in the growing health functional food market
Business Area (2)
Pharmaceutical Business
Pharmaceutical business will perform its function and role as Value Catalyst by securing competitiveness through speedy restructuring and synergy creation with affiliates
Business Area (3)
Real Estate Management
Strategic initiation after breaking down idle properties [1. Sell 2. Develop 3. Hold for L/T

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