인터넷 광고 마케팅
- 최초 등록일
- 2009.12.11
- 최종 저작일
- 2009.12
- 33페이지/ MS 파워포인트
- 가격 2,000원
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인터넷 광고 마케팅
목차
INTERNET ADVERTISING
The two i’s of the internetindividualization and interactivity
The internet compared with other ad media
Internet advertising format
Web sites
Display or banner ads
Rich media
Web videos for Johnson’s baby lotion
Blogs, Podcasts, and Social networks
Blogs as an advertising format
Blogs, Podcasts, and Social networks
Email Advertising
Search Engine Advertising
Advertising via Behavioral Targeting
Measuring Internet Ad Effectiveness
본문내용
INTERNET ADVERTISING
TRANSDITIONAL ADVERTISING MEDIA
-TV, MAGAZINE, NEWSPAPERS, RADIO
ONLINE ADVERTISING
LESS COST
LESS CLUTTERED
POTENTIALLY MORE EFFECTIVE
1. Individualization
Internet user has control over the flow Of information.
So, marketer can target advertisements and promotions that are relevant to the consumer.
2. Interactivity
Intertwined with individualization , allows for users to select the information they perceive as relevant and for brand managers to build relationship with consumers via two way communication
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