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성공사례 - 듀오 (결혼정보업계 1위)실패사례 - 프리챌
목차
Ⅰ 기업의 성공사례 “듀오”1. 선정이유 ······································································
2. 회사소개 ······································································
1) 회사이념 ······································································
2) 주요연혁 ······································································
3. 4p분석 ········································································
1) 제품 ···········································································
2) 가격 ···········································································
3) 유통 ···········································································
4) 촉진 ···········································································
4. 결론 ············································································
Ⅱ 기업의 실패사례 “프리챌”
1. 선정이유 ······································································
2. 회사소개 ······································································
1) 회사이념 ······································································
2) 주요연혁 ······································································
3. 4p분석 ········································································
1) 제품 ···········································································
2) 가격 ···········································································
3) 유통 ···········································································
4) 촉진 ···········································································
4. 결론 ············································································
Ⅲ 후기 ·············································································
Ⅳ 참고문헌 ······································································
본문내용
Ⅰ 성공사례 - 신 중매문화의 대표주자 듀오1. 선정이유
최근 두 명의 친척 형들이 결혼식을 올렸다. 결혼식장에서 친척형의 결혼을 축하해주면서 결혼에 대해서 생각해보았다. 결혼은 누구나 한번쯤은 거쳐야 하는 의식이기에 관심을 갖는 부분이며, 연애결혼의 경우도 있지만 맞선이나 중매를 통한 결혼을 하는 경우도 존재한다. 옛날에는 결혼 중매를 전문으로 하는 중매꾼들이 주선해 주는 시스템이었지만 근래에 들어서 인터넷을 통해 조건에 맞는 배우자를 찾아주는 시스템이 형성되었으며 이를 통하여 많은 사람들이 인터넷 중매로 혼인을 올리는 경우가 많아졌다. 이에 오프라인으로만 이루어지던 중매를 인터넷에서 상품으로 발전시키고 성공으로 이끌 수 있었던 배경에 대해서 분석해보고자 한다.
2. 기업소개
후발주자임에도 불구하고 회원수 1위 성혼 커플수 1위 시장점유율 1위 듀오
‘新 중매문화 창조’라는 가치아래 1995년 2월 설립된 듀오는 국내최다 회원보유, 150여 항목의 데이터를 기초로 한 엄격하고 철저한 입회심사, 전국 네트워크 및 미주를 연결하는 활발한 회원교류, 그리고 고객 개개인에 대한 섬세한 맞춤 서비스 등 규모와 신뢰, 서비스 면에서 단연 결혼정보업계 1위의 자리를 지키고 있다.
□ 회사이념
기본에 충실하자 - 회사의 규모가 커지고 그 내용이 아무리 다양화되어도 결코 변할 수 없는 듀오만의 가치는 “합리적인 만남을 통해 고객의 만족과 신뢰를 이어나가는 것”이다.
고객 만족을 최우선으로 여기는 회사 - 듀오의 최고 가치는 ‘고객만족’에 있다. 이러한 고객만족을 극대화시키기 위해 전 직원이 적재적소에서 자신의 역할을 다하며, 언제나 새롭고 독창적인 아이디어와 그 아이디어를 현실에서 가능케 하기위해 노력할 것이다.
올바른 결혼 문화 선도 - 과거 속칭 마담뚜에 의해 주도되었던 음성적 중매문화를 객관적이고 합리적인 신 중매문화로 서서히 자리매김 시켰듯이 대한민국의 건전하고 올바른 결혼문화를 확고히 정착시킬 것이다.
참고 자료
듀오(http://www.duo.co.kr)듀오웨드(http://duoweb.com)
ADPOWER(http://adpower.org/)
한국재경신문(http://www.jknews.co.kr/bodo/view.php?id=bodo7869)
아이뉴스24(http://itnews.inews24.com/php/news_view.php?g_serial=408459&g_menu=022600)
□ 실패 사례 “프리챌”
프리챌(http://www.freechal.com)
싸이월드(http://cyworld.com)
버즈(http://www.ebuzz.co.kr/content/buzz_view.html?ps_ccid=80173
오마이뉴스(http://www.ohmynews.com/nws_web/view/at_pg.aspx?CNTN_CD=A0000090876)
