Country-of-Origin Its Impact on Brand (Red-Bull)
- 최초 등록일
- 2009.11.25
- 최종 저작일
- 2009.11
- 19페이지/ MS 파워포인트
- 가격 4,000원
소개글
COO전략에 관한 전반적인 설명과 레드불의 사례연구를 접목한 연구물입니다.
목차
1. Article: “Country-of-Originand Its Impact on Brands”
1) Introduction
2) Effect of country of origin on evaluation of products
3) Strategies targeting COO effects on brands
2. Case study: Red Bull
1) Introduction
2) Red Bull’s Mile Stones
3) CBBE of Red Bull
4) COO of Red Bull
본문내용
Here is contents. I will start with the first article which is about Country-of-origin its impact on brand by V.J. 시바쿠마 who is an indian professor. And then 혜승 will explain about Red-bull’s case applying to first article’s theory. Hence our paper is a hybrid research.
Before speaking, we need to know why COO is so important. As developing the teleconmmunication and transportation, firms can easily go abroad for their business. And also because of the technology, customers can easily know the product’s information which means it is getting more difficult to satisfy cusmers’ needs for company. As a result companies need to make a strong brand for satisfying these two demands and COO is one of the important keys to make strong brand.
참고 자료
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