세일즈 프로모션
- 최초 등록일
- 2009.11.09
- 최종 저작일
- 2009.01
- 37페이지/ MS 파워포인트
- 가격 1,000원
소개글
sale promotion
push and pull strategy
examples
목차
Scope & role of Sales promotion
The growth of Sales promotion
Consumer-oriented Sales promotion
Trade-oriented Sales promotion
Coordinating Sales promotion with Ads & other IMC tools
Sales promotion abuse
본문내용
Type of consumer based on buying behavior
Brand loyal
Switchers
Nonusers
Sales Promotion:
Provide an extra incentive to buy
An acceleration tool to speed up & maximize sales volume
Its activities can be targeted to different parties
Consumer-oriented
Trade-oriented
Growing popularity of Sales Promotion
Reasons for increase in sales promotion
Short term orientation
Promotional sensitivity
Power of retailers
Market fragmentation & media ineffectiveness
Reduced brand loyalty
Brand proliferation
Increased accountability
Competition
Clutter
참고 자료
없음