Strategic Marketing Plan
- 최초 등록일
- 2009.10.19
- 최종 저작일
- 2015.06
- 35페이지/ MS 파워포인트
- 가격 30,000원
소개글
글로벌 휘트니스 브랜드의 한국시장에 대한 전략적 마케팅플랜으로 영문으로 작성되었습니다. 영문 마케팅플랜이 필요하신분들은 작성 포맷 및 영문 마케팅플랜 작성 스킬등 실질적인 도움이 될것이라 자부합니다. 제가 직접 작성하였으며, 실질적인 프리젠테이션에 사용했던 자료입니다.
목차
1. Market Review
-Current Environment
-Market Trend Overview
-Market Channel Overview
-Product Distribution Overview
2. SWOT Analysis
3. Mission Statement
4. Marketing Strategy
-Objectives & Actions
-Brand Portfolio Segmentation
5. Competitive Market Environment
-Competitive Review
-Distribution Market Environment
-Competitor Environment
-Competitive Environment of HOIST
-Product Portfolio for year 2009
6. Brand Developments
-Objectives
-Marketing Plan
-Distribution Plan
-Budget Allocation
본문내용
Growing fitness market but heavy competition
- Domestic & Imported fitness brand on heavy competition
- Squeeze margins
Media expose as Well-being healthy trend
- Opinion leader
- Trendy
Health conscious
- Benefit fitness category
- Long life expectancy
Fast development of women & Kids Gym only
- Trendsetters (My-Gym Korea)
- Women’s preference
Kidz Gym only
- Growing market as market is getting diverse
- Mostly ages under 8 in Korea ( No category ages over 8)
- No professional Kidz fitness player in the market (High-income class target marketing)
참고 자료
없음