학교를 어떻게 홍보할것인지에 대한 홍보계획서입니다.

소개글

학교를 어떻게 홍보할것인지에 대한 홍보계획서입니다. 미국 유학 4년했고
외국인 교수님에게 2번에 걸쳐서 검토 받고 수정한 것입니다.

후회없으실 것입니다.

목차

1. 학교 홍보를 어떻게 할 것인가?
2. 학교가 해야할 일은?
3. 내가 해야할 일은?

본문내용

Advertising something or someone is a very difficult job to do. You require advertising skills and techniques to persuade people. However high techniques aren`t the only aspect that is needed. Without passion and interest it is very hard to convince consumers. I believe that advertising my school Kyung Hee University is the same as advertising a cup of coffee. There are lots of coffee brands such as Starbucks, Pascucci, Coffee Bean, and Lavazza. In this big market customers make a choice in which coffee they will drink. Promoting using celebrities on mass media may stimulate curiosity but in the long-term I believe it`s all about the customers. To be the big brother in the coffee market you have to know the customers wants and needs before they even ask you. I think the same with university. There are lots of universities in Korea and to convince international students to come to Kyung Hee University we will have to know what they want and need. In the following essay I`m going to talk about two kinds of methods that will really create an effective promotion.

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