Zara 기업소개 및 기업분석

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Zara 기업 소개 및 기업분석 PPT
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At a glance
The origin of Success
On the TopBeating H&M off
What’s Zara’s secret?
The point is…

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What’s Zara’s secret?

Secret 1. Fast Fashion
The speed at which Zara translates catwalk styles into high-street products is the key to its success
The company can design a new product and have finished goods in its stores in four to five weeks; it can modify existing items in as little as two weeks. Shortening the product life cycle means greater success in meeting consumer preferences
If a style doesn`t sell well within a week, it is withdrawn from shops, further orders are cancelled and a new design is pursued
No design stays on the shop floor for more than four weeks, which encourages Zara fans to make repeat visits. An average high-street store in Spain expects customers to visit three times a year. That goes up to 17 times for Zara

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