The analysis of market definition and market power

소개글

The analysis of market definition and market power

목차

1. Introduction
2. Competition in high technology industries
3. Limitations of traditional indicia used to evaluate market definition and market power
3.1. The Horizontal Merger Guidelines
3.2. Brown Shoe Factors
4. Problems in applying traditional indicia in high technology contexts
4.1. The legal system in action. Example 1: the overcurrent protection market
4.2. The legal system in action. Example 2: the vascular solutions market
4.3. The legal system in action. Example 3: the medical imaging market
5. New indicia for antitrust analysis of high technology markets
5.1. Defining high technology markets
5.2. Evaluating market power
6. Conclusions

본문내용

Economic analysis has come to have strong influence on antitrust analysis.
In this paper, we indicate that competition policy and antitrust analysis must begin to think differently about certain ‘monopoly’ issues.
In many industries today new forms of competition dominate the landscape. In particular, innovation (both technical and organizational) animates the process in many sectors.
Products are differentiated, often significantly so, due to differences in the technology employed. True high tech products are rarely commodities.

The introduction of new products and product differentiation accomplished by innovation is key to business success and customer satisfaction.
Antitrust economics/ industrial organization manifests a limited understanding of the nature of competition in high technology industries, where competition is driven by innovation.

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