미국 언론(영문자료)
- 최초 등록일
- 2009.04.23
- 최종 저작일
- 2009.04
- 16페이지/ MS 파워포인트
- 가격 2,000원
소개글
미국 언론 관련 영문시사글 자료
목차
01.Audience Segment
02.Distinct Audience
03.News Grazer
본문내용
01.Audience Segment
Integrators
who get the news from both traditional sources and the internet.
more engaged, sophisticated and demographically sought.
smaller, younger, more internet savvy audience segment.
Net-Newsers
who principally turn to the web for news, and largely eschew traditional sources.
The youngest of the news user segments (median age: 35).
They are affluent and even better educated than the News Integrators.
Traditionalists - the oldest (median age: 52) and largest news segment (46% of the public)
Disengaged (14%) who stand out for their low levels of interest in the news and news consumption.
참고 자료
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