선점자의 우위(first mover`s advantage)

저작시기 2000.07 |등록일 2000.07.31 | 최종수정일 2015.07.16 MS 워드 (doc) | 4페이지 | 가격 300원

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선점자의 우위(first mover`s advantage)

목차

Pitfall 1. Too late to the game
Pitfall 2. Too easy to forget the rules
Pitfall 3. Failing to use the right tool for the right job
Pitfall 4. Falling victim to spammarketing

본문내용

First-mover`s advantage: a new perspective on Internet marketing
by Claudie Clot, CEO of advancis.com

Pitfall 1. Too late to the game

The Internet has done more than simply deliver new tools to market products and services. Most professionals are led to believe that Internet marketing simply entails using Internet-based tools to market their products and services. Well that`s true but.... that`s not the complete picture. A new dimension to marketing has been added: that of first-mover`s advantage. Often reserved to describe corporate strategies, this term has become perfectly suited for Internet marketing because a big part of achieving remarkable results on the Web is being among the first to use the marketing technique/tool in question. Case in point: web site promotions on search engines. A few years ago, simple page optimization (adding meta tags to your web page source, cleverly composing page titles, etc...) and submission to search engines was enough to assure a very good ranking in the indexes.
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