리소스베이스관점의 경쟁우위

저작시기 1997.01 |등록일 2000.07.31 | 최종수정일 2015.07.16 MS 파워포인트 (ppt) | 16페이지 | 가격 500원

소개글

reource base view에 의한 경쟁우위 확보를 위한 많은 논문들의 총체적 정리를 논문이 있습니다. Margaret A. Peteraf라는 사람이 쓴 논문을 나름대로 요약정리한 겁니다.

목차

Introduction
A Model of Competitive Advantage
Heterogeneity
Ex post limits to competition
Imperfect mobility
Ex ante limits to competition
The cornerstones of competitive advantage
Applications of The Resource-Based Model
Single business strategy
Corporate strategy

본문내용

Heterogeneity
In terms of resources and internal capabilities has long been the key of strategic management
Andrews(1971)
The classic approach to strategy formulation, for example begins with an appraisal of organizational competencies and resources.
Utility and Scope
Better understanding of the topics that how resources are applied and combined, what makes competitive advantage sustainable the nature of rents, and the origins of heterogeneity.
Constraints in resource-based model
Considerable overlap of ideas
Subtle variations in terminology
Disjointed model
Purpose of this paper
Developing a general model of resources and firm performance
Providing a common ground for further studies
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